Spotlight: New development Costa del Sol
A global hub with an exceptional quality of life
Download PDF
We pride ourselves on our in-depth property research. Our specialist teams offer insight into current market trends and predictions for the future to help you make the right property decisions.
A global hub with an exceptional quality of life
Download PDF
Nordics investment transaction volumes to increase by 20% YoY in 2026, driven by resilient economic growth prospects.
Read now
Prime country home sales reached €267 million across 194 deals last year, according to Savills analysis of the Property Price Register. Total sales increased by 16% compared to the previous year with the average deal size standing at €1.4 million. Cork county was the most popular location, representing 21% of all transactions. This was closely followed by Kildare which accounted for 20% of activity. At a more local level, Kinsale was the most sought-after town with 14 sales totalling €23 million. Additionally, analysis of Savills prime country homes sales figures found that upsizing continues to be the most common reason for buying. Similarly, half of sellers were trading down, indicating alignment between both sides of the market. Despite economic headwinds, including likely upward pressure on inflation later in the year, we expect the prime country homes market to remain resilient in 2026.
.jpg)
Spotlight: Prime Country Homes Market – Review and Outlook 2026
Prime country home sales reached €267 million across 194 deals last year, according to Savills analysis of the Property Price Register. Total sales increased by 16% compared to the previous year with the average deal size standing at €1.4 million. Cork county was the most popular location, representing 21% of all transactions. This was closely followed by Kildare which accounted for 20% of activity. At a more local level, Kinsale was the most sought-after town with 14 sales totalling €23 million. Additionally, analysis of Savills prime country homes sales figures found that upsizing continues to be the most common reason for buying. Similarly, half of sellers were trading down, indicating alignment between both sides of the market. Despite economic headwinds, including likely upward pressure on inflation later in the year, we expect the prime country homes market to remain resilient in 2026.
Average European prime CBD office yields move out by 13 bps in response to higher bond yields during Q3 2026

Spotlight: European Office Investment – Q3 2026
Average European prime CBD office yields move out by 13 bps in response to higher bond yields during Q3 2026.
Prime country home sales reached €275 million across 168 deals last year, according to Savills analysis of the Property Price Register. Total sales were worth almost twice the 10-year average of €139 million, with the average deal size standing at €1.6 million.

Prime Country Homes Market 2025
Prime country home sales reached €275 million across 168 deals last year, according to Savills analysis of the Property Price Register. Total sales were worth almost twice the 10-year average of €139 million, with the average deal size standing at €1.6 million.
.png)
"Larger operators have gained significant ground in developing pan-European portfolios, yet the market remains disparate meaning that there is everything still to play for"

"The City sees a quiet August as it prepares for a huge last quarter with a record 2.9m sq ft under-offer"
.png)
"Take-up in the West End office market remains well above the long term-average"

"Adding value in a competitive global marketplace for prime property"

"Branded residences offer many advantages in a crowded global marketplace for luxury property"
.png)
"There are more than 400 branded residence schemes globally with some 55,000 branded residential units combined. Here we analyse their distribution and characteristics"
.png)
"Our analysis shows an average premium for branded residences over non-branded product of 31%, but this varies significantly by location"

"HNWIs and emerging market wealth will continue to drive expansion of the sector"

"Four examples of branded residence developments from around the world"
.png)
"As the sector matures, a brand alone can no longer be counted upon to generate a premium and new non-hotel brands will give hoteliers a run for their money"