Spotlight: New development Costa del Sol
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Stronger economies are supporting property income, but renewed rate pressure is keeping the recovery selective, prime-led and regionally uneven.
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Prime country home sales reached €267 million across 194 deals last year, according to Savills analysis of the Property Price Register. Total sales increased by 16% compared to the previous year with the average deal size standing at €1.4 million. Cork county was the most popular location, representing 21% of all transactions. This was closely followed by Kildare which accounted for 20% of activity. At a more local level, Kinsale was the most sought-after town with 14 sales totalling €23 million. Additionally, analysis of Savills prime country homes sales figures found that upsizing continues to be the most common reason for buying. Similarly, half of sellers were trading down, indicating alignment between both sides of the market. Despite economic headwinds, including likely upward pressure on inflation later in the year, we expect the prime country homes market to remain resilient in 2026.
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Spotlight: Prime Country Homes Market – Review and Outlook 2026
Prime country home sales reached €267 million across 194 deals last year, according to Savills analysis of the Property Price Register. Total sales increased by 16% compared to the previous year with the average deal size standing at €1.4 million. Cork county was the most popular location, representing 21% of all transactions. This was closely followed by Kildare which accounted for 20% of activity. At a more local level, Kinsale was the most sought-after town with 14 sales totalling €23 million. Additionally, analysis of Savills prime country homes sales figures found that upsizing continues to be the most common reason for buying. Similarly, half of sellers were trading down, indicating alignment between both sides of the market. Despite economic headwinds, including likely upward pressure on inflation later in the year, we expect the prime country homes market to remain resilient in 2026.
Prime office yields stable at 4.9%, underpinned by competitive debt and resilient occupational markets.

Spotlight: European Office Investment – Q2 2026
Prime office yields stable at 4.9%, underpinned by competitive debt and resilient occupational markets.
Prime country home sales reached €275 million across 168 deals last year, according to Savills analysis of the Property Price Register. Total sales were worth almost twice the 10-year average of €139 million, with the average deal size standing at €1.6 million.

Prime Country Homes Market 2025
Prime country home sales reached €275 million across 168 deals last year, according to Savills analysis of the Property Price Register. Total sales were worth almost twice the 10-year average of €139 million, with the average deal size standing at €1.6 million.
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"The Great Wealth Transfer is reshaping the geography of wealth, creating new opportunities for locations that combine business strength, wealth preservation and exceptional quality of life"
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"Strong wealth proposition and lifestyle provisions drive EMEA locations across the index"
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"Asia Pacific's leading cities continue to generate and attract capital, while emerging lifestyle destinations expand the region's appeal"
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"Home to the world's largest wealth clusters, the region continues to set the benchmark for opportunity, investment and residential demand."
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"Occupational dynamics in Europe’s retail markets have remained robust, underpinned by the sharp slowdown in new development."
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"Global mobility is at an all-time high as individuals seek the optimal place to live, work and safeguard their portfolios."
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"While fiscal policy, taxation and incentives remain important, HNWIs and their businesses are now weighing a broader set of considerations when choosing where to base themselves."
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"Lifestyle choices are increasingly shaped by a blend of social influence, personalisation and a desire for meaningful experiences."
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"When it comes to family relocation decisions, quality of life must meet the same high standards found across other facets of their lives."